De nouveaux logos pour le Groupe Sorelec !

Discover our new logos !


Sorelec Group is proud to officially introduce its new logos ! Even if we were attached to our old logos, the time had come for us to change our identity!

Sorelec Group has grown significantly in recent years and is now composed of 4 entities that act in synergy in the leading technological fields of electronics and information technology.

More innovative, more technological, closer to you, Sorelec Group supports you in your most ambitious challenges.

The pillars of this new visual identity

Through this new image, Sorelec Group wishes to convey 4 main concepts that symbolize the strategic vision of the company and especially the values shared daily by our employees :

  • Simplicity : To make our logos more identifiable.

  • Modernity : Refresh our visual identity, use contemporary codes.

  • Consistency : Homogenize our logos, show that we belong to the same group.

  • Singularity : Deploy a unique symbol, our totem that allows us to make our identity unique.

The synergy of 4 companies recognized for their business expertise

In 2022, Sorelec Group has more than 100 employees spread over 4 structures that are both different and very close through strong synergies :

  • Sorelec, independent distributor of electronic components for industry.

  • Ouest Consulting, specialist in computer and telephony engineering.

  • Fantronic, manufacturer and distributor of electronic sub-assemblies for industry.

  • The Toulouse-based company Palladiam, an expert distributor of connectors and cables.

To illustrate this strong link and this belonging to a common group, the different logos of each entity were thus declined from the same graphic charter. With a specific colour for each company, from the rainbow of the Sorelec Group logo.

A big thank you to the communication agency Z&KO who accompanied us in the definition of this new identity !